Evanne Lorraine
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June 16, 2011 | Uncategorized

The publishing industry continues to quiver and shake, as ebooks and ereaders and dozens of smart devices change the way people read for both pleasure and information. JA Konrath talks about ebooks and marketing regularly on his blog: A Newbie’s Guide to Publishing.

The flood of ebook authors is not all one way. Amanda Hocking and HP Mallory, two indie authors with shining success stories of amazing sales, each signed multi-book deals with mass market publishers.

Great writing is great writing whether in the form of digital ink on a back-lit screen or in laser ink on paper. I’m not worrying about the perennial best sellers holding their own in a changing industry. However, in my humble opinion, mid-list authors are in for a real challenge to hold onto their share of a volatile market. I’ve noticed some of these mid-list authors releasing ebook titles again, or for the first time.

On the practical side of publishing, and publishing is very much a business, ebooks are out selling print. This makes ebook income a major component of publishing revenue, which applies to royalties as well as agency income. As ebook sales equal, or surpass print dollars the trickle of big names dabbling in the world of digital ink will increase.

Do you think the ebook customer is intrinsically different from the buyer of mass market titles or are they the same customers just slightly ahead of the tech curve? Why do you buy ebooks? Inquiring minds need to know. :wub:

Posted by Evanne @ 4:00 am  

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